Your Guide to The Hidden YES
Hi, it’s Matt. Hope you’ll find plenty of inspiration in these pages.
Start here…
Highlights from the book you might enjoy
The biggest mistake that silently ruins your sales efforts — p. 13
Case study: Removing two key uncertainties boosted travel-insurance conversions by 167% — p. 29
Psychological reactance: one of the most damaging barriers in sales, with a case study of a salesperson who increased conversions from 16% to 28% — p. 71
A simple way to expand your customers’ zone of acceptance, plus two case studies (including a 45% lift in personal-loan sales) — p. 101
Case study: How a financial advisor increased average life-insurance premiums by 70% — p. 192
Case study: Using the SURF™ Method to raise call-script conversions from 5.9% to 14% — p. 257
So, what’s next?
Let’s meet and chat.
I’d love to learn more about your current challenges, and I’ll be happy to share more about consumer psychology and the SURF™ Method.
Maybe we’ll find a way to work together, maybe not. We’ll see.
And if nothing else comes out of it, you’ve still got a great book in your hands. ☺️
Who Am I?
Many years ago, a single book changed my life.
Inspired by the power of behavioral economics, I left my corporate job and founded Mindworx.
From the very beginning, I’ve pursued a single mission — to help companies harness the power of consumer psychology and boost the effectiveness of their sales and communication.
Together with my team, I help banks, insurers, and telecom companies uncover what truly drives customer decisions, turn those insights into action, and redesign their products and communication to drive growth.
I’m also the creator of the SURF™ Method, a breakthrough framework that has helped establish Mindworx as a global leader in consumer psychology training, with licensed trainers delivering our programs across four continents.
When I’m not working, you’ll usually find me hiking in the Dolomites, getting lost in historical novels, or trying to perfect my cappuccino latte art.
Shoot me a message
Not sure which path to choose? Or maybe you’ve just got a question, an idea, or a friendly hello? Pop it into the box below.