Your Guide to The Hidden YES

Greetings from Matt. We hope you’ll enjoy The Hidden YES.

Highlights From the Book

  • The biggest mistake that silently ruins your sales efforts — p. 13

  • Case study: How we removed two key uncertainties and boosted travel-insurance conversions by 167% — p. 29

  • Case study: How a clever customer journey increased digital sales of personal-loans by 45% — p. 101

  • Case study: How a financial advisor increased average life-insurance premiums by 70% — p. 192

  • Case study: Using the SURF™ Method to raise call-script conversions from 5.9% to 14% — p. 257

  • Case study: Using the SURF™ Method to surpass life insurance sales targets by 300% — p. 277

Let’s Chat

We’d love to learn more about your current challenges, and we’ll be happy to share more about consumer psychology and the SURF™ Method.

Maybe we’ll find a way to work together, maybe not.

We’ll see.

And if nothing else comes out of it, you’ve still got a great book in your hands. ☺️

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Who’s Matt?

Many years ago, a single book changed Matt’s life.

Inspired by the power of behavioral economics, he left his corporate job and founded Mindworx.

From the very beginning, Matt has pursued a single mission — to help companies harness the power of consumer psychology and boost the effectiveness of their sales and communication.

Together with his team, Matt helps banks, insurers, and finance companies uncover what truly drives customer decisions, turn those insights into action, and redesign their products and communication to drive growth.

Matt’s also the creator of the SURF™ Method, a breakthrough framework that has helped establish Mindworx as a global leader in consumer psychology training, with licensed trainers delivering Mindworx’s programs across four continents.

When he’s not working, you’ll usually find him hiking in the Dolomites, getting lost in historical novels, or trying to perfect his cappuccino latte art.

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