Dear Sales and Cigars Listeners
Here’s your signed copy of The Hidden YES and a (not so) small gift from Matt
About the book
Have you ever finished a book and thought, “That sounds great—but how do I actually use it?” Most books stay theoretical. The Hidden YES is different.
It’s a hands-on toolkit that blends decades of research with more than 10 years of real-world experience in the financial sector.
Packed with clear, actionable steps, it shows you how to use consumer psychology to boost sales—both online and face to face.
Inside, you’ll find 110+ real-world case studies, examples, practical scripts, and tools, plus exclusive access to the Reader’s Zone filled with bonus materials and templates to help you put everything into practice.
Whether you’re leading a sales team, advising clients, or managing digital sales, this book will help you uncover the “YES” hidden in every customer interaction.
Since you’re clearly serious about getting better, Matt has added something rather cool:
Free access to InsideBE, the world’s largest hub for case studies on consumer psychology in business and sales (worth €149).
How to get it?
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1. Fill in your details
Click the button “Get my Signed Copy” and fill in your shipping details, so we know where to send it.
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2. Finish the order
You’ll be redirected to a payment link to finish your order. Don’t worry the price is the same as on Amazon. 🙂
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3. Book & gift arrive
Our team will ship the book within a week. We’ll also send you your access to InsideBE by email.